1057+ 5-Star Reviews
Real, fresh dog food. Anywhere you go.
Zero compromises. Cooked with single source protein from U.S. farms.
Convenience that the other brands can't match.
Our Story
When I adopted my best friend, Rocky, I quickly discovered that he was plagued with serious stomach, allergy, and digestive problems. After (countless) vet visits, OTC dog foods, specialty diets, and prescription foods all proved to be of no help, I ditched it all and decided to start cooking. Two years and 36 recipe iterations later, Happy Howl was born.
Fast forward to today, and we're helping thousands of dogs lead happier, healthier lives with our human-grade dog food. Join us for this journey and we promise you'll learn things that'll impact the life of you and your furever friend forever.
With love,
Colin & Rocky
Best-in-Show
Best food ever. Our rescue, Dyno, absolutely loves it. Lamb is his favorite right now but he loves them all. He had a rash on his belly and no fur, and the rash is now GONE and his fur has all grown back in. Happy Howlers for life!!
Behind Every Bowl
No freezing required
Cooked in USDA-grade kitchen
Sourced from US farms
We're on a mission to change the lives of all dogs.
Thousands of dog owners are switching to Happy Howl because of convenience, taste and wanting their dog to have real, fresh food.
Get Started With a Custom Meal Plan
Take our short feeding quiz and we'll build a custom meal plan for your furry friend.
TAKE OUR FEEDING QUIZ
100% Human-Grade Dog Food
*NO CHICKEN INGREDIENTS IN ANY RECIPES*
- Single Source Protein
- 18-Pack shipped monthly
- No Artificial Preservatives
- Free shipping on every delivery
- Cooked in USDA Kitchens
CHOOSE RECIPE:
CHOOSE CASE SIZE:
30-day Money Back Guarantee
30-day Money Back Guarantee
All Orders Ship FREE
How much should I feed my dog?
Every dog is different. Variables like weight, age, activity level and current health are important factors when calculating how many calories your dog should eat in a day. We make this easy. When you first join Happy Howl we'll ask you questions about your dog to determine how much they should be fed and we'll provide a handy feeding schedule so you know exactly how much to give them at each meal, no matter how many times a day you are feeding them. Custom and convenient. Take the quiz here: Feeding Calculator
Do you meet AAFCO standards?
Yes, we do! All Happy Howl meal plans are formulated to exceed the nutritional levels established by AAFCO for a complete and balanced diet for all life stages. This means that our meal plans alone contain the nutritional adequacy that your dog needs.
What are the ingredients in each recipe?
Transparency is an important part of who we are. Not only do we believe dogs deserve better, but so do you. We're completely up front about what goes into our food, we've even made videos about how to make the food yourself. You can find out more about all our ingredients in each recipe on our recipes page.
Which recipe should I pick?
It really depends on your dog and you. If your dog is a picky eater or has allergies, we'd recommend Lamb Delight. You can check through our entire ingredient list if you know what your dog is allergic to or reach out to us at support@thehappyhowl.com if you have any questions. Or consult your vet to confirm. Find our recipes here.
Got Questions?
Every Order Feeds a Rescue Dog
We donate healthy food, supplies, and medical assistance to animal rescues across America.
100% Human-Grade Ingredients
Yes, you could eat it, too! Our food is made from delicious, high-quality ingredients that are also safe for humans.
Shelf Stable - No Freezing Required
Our revolutionary Steam & Pressure process means your pup's unopened food stays fresh in your pantry for 2 years!
Zero Artificial Preservatives
Pink Himalayan salt is technically a preservative, (we use it cause it's tasty!) so that's why we say "no artificial preservatives."
Cooked In USDA Kitchen
All our food is hand-made in a kitchen regulated by the United States Department of Agriculture.
Complete & Balanced for All Life Stages
100% of the necessary vitamins and minerals needed for your dog to be happy and healthy.
Responsibly-Sourced & Recyclable Packaging
Our lightweight carton-based packaging is responsibly sourced and 100% recyclable in the United States. It's part of our commitment to attain a carbon-neutral footprint.
Exceeds AFFCO Requirements
Our recipes go above and beyond, exceeding nutritional standards for all stages of a dog's life.
Our Customer Reviews
Happy Howl In The News
"An exciting, new better-for-your-pet dog food company"
"A new breed of human-grade dog food... [that's] innovating and helping animals"
![A new breed of human-grade dog food... [that's] innovating and helping animals](http://www.thehappyhowl.com/cdn/shop/files/animal-innovations.webp?v=1775770865&width=200)
"One of the healthiest dog foods in the U.S."
"An exciting, new better-for-your-pet dog food company"
"A new breed of human-grade dog food... [that's] innovating and helping animals"
"One of the healthiest dog foods in the U.S."
Dog Food that Defies Dog Years
Brace yourself for cleaner bowls and wagging tails.
Delicious Recipes. Purposeful Ingredients.
Complete and balanced meals that serve up benefits beyond the bowl.
Tasty Turkey Feast
Premium Dog Food
Prescription Alternative Benefits:
- Nutritional Support for Everyday Wellness
- Crafted to support healthy weight management in adult and senior dogs
- Formulated with easily digestible ingredients to support healthy stool consistency
- High-quality protein and essential nutrients help maintain muscle mass and mobility
- Supports skin and coat health, especially for dogs with environmental sensitivities
- Tailored nutrition to support energy, mobility, and vitality in senior dogs
- Formulated to support a calm, balanced digestive system in sensitive dogs
Lamb Delight
Premium Dog Food
Prescription Alternative Benefits:
- Nutritional Support for Sensitive and Aging Dogs
- Formulated to support healthy stool consistency and digestive regularity
- Crafted with gentle ingredients that help promote a calm, settled stomach
- High-quality protein and amino acids help support lean muscle and mobility
- Low-carbohydrate recipe designed to support balanced energy and weight in blood sugar-conscious feeding plans
- Supports healthy skin and digestion for dogs with food sensitivities
- Includes functional ingredients that promote immune function and overall cellular health, especially in senior dogs
Grandma's Beef Stew
Premium Dog Food
Prescription Alternative Benefits:
- Optimized to help underweight dogs safely maintain or gain healthy weight with confidence
- Delivers premium, bioavailable proteins that fuel nutrient absorption and energize vitality
- Crafted for sensitive stomachs & supports digestive ease and reduces mealtime discomfort
- Protein-rich formulation helps preserve strength, mobility, and lean muscle mass
- Includes natural anti-inflammatory ingredients that nourish joints and promote smoother movement
- Puppy-approved recipe designed to fuel growth, build strength, and support early development
Hundreds of Happy Howlers
Healthy for Bubba
I had been experimenting with different foods to relieve my dog's chronic constipation. Since switching to Happy Howl, his digestion has improved dramatically & no more stool softeners needed! So thankful for the difference this has made for Bubba!
The dogs love Happy Howl!
They lick the bowl clean every time, and I love knowing they're eating the best ingredients! Consider me a happy customer!
The pups approve
My almost 17-year-old Terrier mix and my 11-year-old Chi both voraciously eat all varieties of Happy Howl. I feel they are getting healthy ingredients and whole foods. The deliveries have arrived in a timely manner. I now have them on an auto plan which makes life easier. Ozzie, Penny, and I give our approval!
Healthy for Bubba
I had been experimenting with different foods to relieve my dog's chronic constipation. Since switching to Happy Howl, his digestion has improved dramatically & no more stool softeners needed! So thankful for the difference this has made for Bubba!
The dogs love Happy Howl!
They lick the bowl clean every time, and I love knowing they're eating the best ingredients! Consider me a happy customer!
The pups approve
My almost 17-year-old Terrier mix and my 11-year-old Chi both voraciously eat all varieties of Happy Howl. I feel they are getting healthy ingredients and whole foods. The deliveries have arrived in a timely manner. I now have them on an auto plan which makes life easier. Ozzie, Penny, and I give our approval!
Healthy for Bubba
I had been experimenting with different foods to relieve my dog's chronic constipation. Since switching to Happy Howl, his digestion has improved dramatically & no more stool softeners needed! So thankful for the difference this has made for Bubba!
The dogs love Happy Howl!
They lick the bowl clean every time, and I love knowing they're eating the best ingredients! Consider me a happy customer!
The pups approve
My almost 17-year-old Terrier mix and my 11-year-old Chi both voraciously eat all varieties of Happy Howl. I feel they are getting healthy ingredients and whole foods. The deliveries have arrived in a timely manner. I now have them on an auto plan which makes life easier. Ozzie, Penny, and I give our approval!
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