
We’re a new breed of dog food with one belief: dogs deserve better.
At Happy Howl, dogs are more than just our companions, they’re our co-pilots in life. That’s why it’s our mission to do more than just fuel our furry tribe with wholesome, human-grade food – we’re dedicated to feeding pups in need, too.
Happy Howl's Foundation: "Be the change you wish to see in the world."
-
We're Dog Obsessed
Dogs are more than just our companions, they’re our co-pilots in life. That's why we do more than just fuel your furry tribe with wholesome food – we give back, too.
-
We Give Back
We strive to work directly with like-minded people who love dogs most of all, and help them however we can – because we believe that dogs are paramount to profit.
-
We're Transparent
Our recipes are a balanced blend of 100% locally-sourced, human-grade ingredients and feature no artificial preservatives, additives, meat-fillers or byproducts.
-
We're Convenient
Each meal plan is customized to meet your dog's specific caloric needs, and our simple subscriptions will ensure they have fresh, shelf-stable food delivered right to their door when they need it.
-
We’re Responsible
Our lightweight carton-based packaging is responsibly sourced and 100% recyclable in the United States – and, it’s part of our commitment to attain a carbon-neutral footprint on our way to a circular economy.

About Our Founder
When Colin adopted his best friend Rocky, he discovered that his pup was plagued with serious stomach, allergy, and digestive problems. After countless vet visits, OTC dog foods, specialty diets, and prescription foods, Colin ditched it all and started cooking. Two years and 36 recipe iterations later, Happy Howl was born.
Meet our Happy Howl Family
We’re a small team of dog-loving people who’ve come together from all corners of the country to help impact the lives of pups and the people who love them.
-
Colin Buckley
with Rocky
Founder
-
Ben LaForest
with Apollo
Lead Food Scientist
-
Mikaela Mendizábal
with Stewart
Creative Director
-
Lisa T.
with Riggs
Marketing Director
-
Brittany Connor
with Griffin
PR Director
-
Mitt Mehta
with Shine
Chief Financial Officer
-
Scott Roberts
with Internet Dog
Software Engineer