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Behind Every Bowl
Freshly cooked
ingredients
ZERO artificial preservatives or BS
Shelf-stable for
up to 2 years
No freezing required
Cooked in
USDA-grade kitchen
Sourced from US farms
Our Story
When I adopted my best friend, Rocky, I quickly discovered that he was plagued with serious stomach, allergy, and digestive problems. After (countless) vet visits, OTC dog foods, specialty diets, and prescription foods all proved to be of no help, I ditched it all and decided to start cooking. Two years and 36 recipe iterations later, Happy Howl was born.
Fast forward to today, and we’re helping thousands of dogs lead happier, healthier lives with our human-grade dog food. Join us for this journey and we promise you’ll learn things that’ll impact the life of you and your furever friend forever.
With love,
Colin & Rocky
How We Compare
Shelf Stable with No Artificial Preservatives
Single Source Animal Protein
No Refrigeration or Freezing Required Before Opening
100% Human-Grade Ingredients
Budget Friendly Meal Plan Options
Every Order Feeds a Rescue Dog
Farmers Dog
Fresh Pet
Science Diet
Home-Cooked Dog Food
We Are Dog Food that Defies Dog Years
Brace yourself for cleaner bowls and wagging tails.
HAPPY HOWL IN THE NEWS
Delicious Recipes. Purposeful Ingredients.
Complete and balanced meals that serve up benefits beyond the bowl.
Tasty Turkey Feast
Premium Dog Food
Prescription Alternative Benefits:
• Nutritional Support for Everyday Wellness
• Crafted to support healthy weight management in adult and senior dogs
• Formulated with easily digestible ingredients to support healthy stool consistency
• High-quality protein and essential nutrients help maintain muscle mass and mobility
• Supports skin and coat health, especially for dogs with environmental sensitivities
• Tailored nutrition to support energy, mobility, and vitality in senior dogs
• Formulated to support a calm, balanced digestive system in sensitive dogs
See All Ingredients
Simple. Healthy. Better.
Cooked in USDA Grade Kitchens
100%
Human-Grade Food
100% Human-Grade Food
Single-Source Animal Protein
No
Preservatives
Formulated by Canine Nutritionists
Got Questions?
Every Order Feeds a Rescue Dog
We donate healthy food, supplies, and medical assistance to animal rescues across America.
100% Human-Grade Ingredients
Yes, you could eat it, too! Our food is made from delicious, high-quality ingredients that are also safe for humans.
Shelf Stable - No Freezing Required
Our revolutionary Steam & Pressure process means your pup's unopened food stays fresh in your pantry for 2 years!
Zero Artificial Preservatives
Pink Himalayan salt is technically a preservative, (we use it cause it’s tasty!) so that’s why we say “no artificial preservatives.”
Cooked In USDA Kitchen
All our food is hand-made in a kitchen regulated by the United States Department of Agriculture.
Complete & Balanced for All Life Stages
100% of the necessary vitamins and minerals needed for your dog to be happy and healthy.
Responsibly-Sourced & Recyclable Packaging
Our lightweight carton-based packaging is responsibly sourced and 100% recyclable in the United States. It’s part of our commitment to attain a carbon-neutral footprint.
Exceeds AAFCO Requirements
Our recipes go above and beyond, exceeding nutritional standards for all stages of a dog's life.
Happy Howl vs. The Rest
400
Calories from nutrient-dense superfoods
100%
Human-grade, single-source animal protein
98%
Protein, vegetables & ancient grains
Remedies
Majority of illnesses & allergies
Eco-friendly
Recyclable packaging
VS
Other food
250
Empty calories with preservatives
100%
Beef by-product & chicken meal
85%
Engineered chemicals & dyes
Leads
To illness, allergies & diseases
Polluting
Non-recyclable packaging
2%
Supplemented Vitamins & Minerals
98%
Human-Grade Ingredients
100%
Human-Grade USDA Grade Sirloin
400
Calories of Nutrient-Dense Superfoods
Best food ever. Our rescue, Dylan, absolutely loves it. Turkey is his favorite right now but he loves them all. He had a rash on his belly and no fur, and the rash is now GONE and his fur has all grown back in. Happy Howlers for life!!
Vicki T.
Verified Buyer
Single Source Protein
No Artificial Preservatives
Cooked in USDA Kitchens
*NO CHICKEN INGREDIENTS IN ANY RECIPES
Choose Recipe: (Variety is Beef, Lamb and Turkey)
Variety Pack (Best Seller)
Beef
Lamb
Turkey
Size: (1 Pack = 2 Meals for 25 lb dog):
18-Pack (Most Popular)
Best Value
24-Pack
Best Value
36-Pack (Best Value)
Best Value
6-Pack
Best Value
Available with
"Bristol got a kidney stone from her kibble diet according to our vet. We switched her to HappyHowl right away and we are SO THANKFUL! Immediate difference in her energy and she's even lost a little weight!"- Katie, Arizona
Single Source Protein
No Artificial Preservatives
Cooked in USDA Kitchens
Wondering How Much to Feed Your Pup?
Take our short feeding quiz and we’ll build a custom meal plan for your furry friend.
Take Our Feeding Quiz
What Are You Feeding Your Dog?
Many Dog Food Companies Use Fancy Marketing Language to Make Their Recipes Sound Healthy. But Do You Know What You're Actually Feeding Your Best Friend?
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